In preparation for our mission to Colombia this September, we sent one of our experts to uncover all your market facts!
On this Market Survey Mission, Dhanraj Harrypersad, exporTT Manager Monitoring and Research, visited a number of retail stores including Jerónimo Martins, owners of the Ara Colombia retail chain. Currently, Jeronimo Martins imports large volumes of goods from Portugal and Poland but they are looking for smaller companies to supply more manageable volumes and that’s where you will come in! #PrivateLabelling is a big part of their business model, so make sure you look at the webinar playlist below for more information on what it means to Private Label.
Gathering information from the organisation responsible for supervision of ports and land logistics, Superintendencia Transporte and Excel Logistics, followed. The latter can offer advice and assistance in getting your shipment in, going through customs and getting the necessary certificates, warehousing and distribution. They work with a number of lines and companies with an interest in doing business.
Keep in mind exporters, Incoterms are a very important start to the process between you and logistics companies. If you have never attended our Incoterms Webinar, you can take a look below.
On our visit to the Colombian Ministry of Trade, we were able to confirm that VUCE, the department tasked with developing an electronic system to bring all the institutions responsible for approvals and certifications of imports and exports together, is making strides towards a shorter and easier process. Special thanks to Jenny Catherine Hernandez, who has made it possible for us to meet with another of our target entities!
Store visits are a must for any worthwhile, in-market research activity. Dhanraj is taking the time to identify and assess your competition in some key industries #HouseholdProducts, #FoodandBeverage etc. We even spotted some local brands already in the market but you will have to look forward to our Dissemination Seminar to get the juicy details. There is so much more to come but until then, take a look at some products and retailers in the market!
