Companies world-wide are looking to new international markets to grow sales, increase their brand foot print and expand the relevance of their products and services. A key challenge facing new or potential exporters is the fast pace at which market factors are changing and the need to invest in visiting the export market to gather relevant, up to date and accurate in-market data.  exporTT’s Training Unit recognizing this need designed a two-day workshop titled “The Art of Conducting & Analysing In-Market Research” aimed at building an accelerated understanding of the steps, considerations, methods and tools that are necessary for conducting in-market research as part of the export planning and export decision making process.

Participants using the tools given to analyse and collect in-market data

By applying an experiential learning model, participants engaged in practical activities to enhance their learning by doing, as well as develop their skills and confidence in in-market research methods complete with in-market research design, data collection, data analysis and reporting. Special thanks go out to Xtra Foods and Tru Valu Supermarkets for graciously hosting participants at their Endeavour and Trincity Mall branches respectively. This boot camp ably facilitated by Michele Kalloo of MetrIQs Solutions Limited, went through the paces with participants as they successfully navigated a simulated day in-market complete with traffic woes, pressing timelines and carefully crafted deliverables.  Day II involves collating, analyzing and presenting the data in support of or against a decision to enter a particular market.

Participants and Team at Tru Valu, Trincity Mall |  Teams coordinate and strategise their in-market research activity

Customer Purchasing Behaviour and Brand Loyalty Interview  | Facilitator, Michele Kalloo provides guidance to teams throughout the process

Participants and team outside of Xtra- Foods Endeavour | Participants using the tools given to analyse and collect in-market data