In-Market Promotions

In-Market Promotions

This EBI project is designed to support market development activities of companies that participated in Trade Missions/Fairs and/or any in-market promotion activity by exporTT and other relevant stakeholders.

In-Market Promotions

Eligible Activities​

Eligible activities include but are not limited to the following promotional activities:

  1. Listing fees
  2. Costs related to shelf presence such as the rental or purchase of gondola stands
  3. Shelf stocking fees
  4. In-store promotions, such as sampling of products, giveaways, discounts, flash sales, shelf talkers and media campaigns
  5. Shipping of samples for tastings
 
 
 

To meet the eligibility criteria companies must:

 
  1. Be a business registered in Trinidad and Tobago
  2. Be an exporter for a minimum of two (2) years; however, less experience will be considered on a case-by-case basis
  3. Have products and/or services must be of local origin
  4. Be a company in the identified priority sectors
  5. Have participated in Trade Missions/Fairs and/or any in-market promotion activity, starting from October 2019, conducted by exporTT or other Business Support

 This fund covers:

This service can be accessed multiple times; however, the total value of applications should not exceed the ceilings set out for small, medium and large firms in a fiscal year. Participating companies will receive coverage as follows:

  1. Small exporters – 100% coverage to a ceiling of $50,000.00
  2. Large- and medium-sized exporters – 50% coverage to a ceiling of $85,000.00

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